5 WAYS TO USE THE INSTAGRAM APP FOR BUSINESS PROMOTION.
Setting up a business is one thing, efficient promotion to attract customers is another thing, after setting up a good business most people are faced with the issue of product promotion, and unarguably Instagram has proved to be a great source of product promotion for most business owners. With Instagram, we are guaranteed to get new customers and good engagement, especially in today’s social media dominated marketing, however a lot of Nigerian business owners have been unable to tap into this great resource because of they do not know how to navigate the application to maximize sales.
We will quickly run through some tips that will greatly enhance your business promotion using the Instagram app.
- DEVELOP CAPTIVATING CAPTIONS FOR YOUR POSTS
Good Instagram posts are usually identified by a nice caption that will encourage people to interact with you, when you post a picture, ensure that your website links, business name, or products are in cooperated to allow your customers to visit your site and see other products that you offer on your landing page.
- USAGE OF GOOD HASHTAGS TO CAPTURE INTERESTED CUSTOMERS
The usage of hashtags on social media promotions, especially Instagram cannot be overlooked if you really desire to reach a global population of potential customers. With hashtags, your post can be viewed by anybody who searches with your hashtag not minding their location in the world. Research has shown that the usage of branded hashtags attracts more people to posts made by Instagram business accounts. You can as well ask you’re happy customers to hashtag you in their posts.
- CREATE POSTS THAT WILL BE FEATURED ON FEEDS
When you visit Instagram you will always see loads of news feed and interesting posts suggested to you, and certainly, you will click on some of the posts to know what they offer. In order to have your posts on feeds, it’s necessary that you visit those posts on feeds and see how they create their posts to allow them to get featured on Instagram feeds and try to replicate the same principle that they use on your own posts.
- CONTENT REMAINS KING
Product quality and customer-oriented contents (pictures, videos, etc.) are key for any successful business promotion on Instagram, businesses thrive when you serve your clients with quality products and services and the same thing applies to Instagram, ensure that your posts are brief, captivating, engaging and niche-specific so that you can attract a significant stream of loyal visitors to your page/ feeds which would, in turn, increase your conversion rates.
- ENGAGE YOUR AUDIENCE
Although good content is king, however in the business of successful Instagram promotion, interaction is also very important, as not only does it gives you an idea of how important your product is, it also helps you understand how acceptable it would be to the general public and your followers. Instagram software is built on algorithms that process interactions and puts the promoted products on your follower’s Instagram feeds, also interacting with people who are not your followers help you to reach a wider range of people and makes them curious about what you have to offer.